about

Aloha, I’m TANYA LYN

Growing up on the beaches of San Diego County, I saw firsthand the power of branding. Watching my father’s success in luxury land development, I quickly realized that marketing has the ability to shape perception, create demand, and drive serious results. I also knew my path wasn’t meant to be confined within a traditional agency. My passion for creativity, strategy, and the coast led me to build a marketing agency designed specifically for coastal brands—elevating them with premium, results-driven strategies.

With deep connections in San Diego, Honolulu, and Portland, I bring a fresh, adaptable perspective to brand management and digital marketing. Over the years, I’ve worn many hats—CEO, Director, Strategist, Photographer, and more—working both at the C-suite agency level and directly with in-house teams. This hands-on experience across multiple industries has given me a rare, full-circle understanding of what makes a brand thrive.

Now, in 2025, the game is changing. AI is transforming marketing at an unprecedented pace, and we’re not just keeping up—we’re leading the way. At Hello Tanya Lyn, we integrate AI-driven strategies into everything we do, from content creation to advanced audience insights, ensuring our clients stay ahead of their competition in the luxury coastal space.

Your brand deserves more than just marketing. It deserves a partner who understands the lifestyle, the audience, and the art of storytelling.

Let’s build something extraordinary.

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MY core values

SERVICE TO OTHERS FOR THE GREATER GOOD OF ALL

never ever hide the real you

QUALITY OVER QUANTITY

service to others for the greater good

I belive that when you place serving others above serving yourself your entire community will benefit.

never ever hide the real you

I cannot stress this enough to my clients: people connect with people, not metrics or statistics. The viral posts that have captured our attention and left us in awe were all the result of genuine, unscripted moments between others.

quality over quantity

Metricool, my preferred scheduling tool, has consistently demonstrated this through its competitor feature. The key to success isn't the quantity of content per week, but rather the quality of your content. In fact, a single piece of content with a truly genuine and meaningful message can outperform 35 pieces of content that lack substance.

the story behind my agency

I believe that the human heart and the stories we share move people and brands forward

The heart of branding beats with authenticity. Brands that are genuine, transparent, and true to their values are more likely to create strong emotional connections with consumers. By consistently delivering on their promises and staying true to their identity, these brands can foster loyalty, and advocacy, and ultimately drive long-term success.

the art of branding

It all started with a health pandemic

After the closure of my long-standing newborn portrait studio, I remained equipped with a wealth of online marketing expertise. Embracing this new opportunity I ventured to freelance work through platforms like Upwork, where I encountered my first client. Initially tasked with reconfiguring his e-commerce platform, this collaboration swiftly evolved into assuming full responsibility for his comprehensive in-house marketing team. When this collaboration was complete I had left with the title of Director of Digital Marketing and over 1.5 years of experience within that title to go with it. Alas, as much as I adored this collaboration I am built to be the leader of my own voyage and so I began this agency with their blessing and big aspirations.

my motto

QUALITY OVER QUANTITY

work with hello tanya lyn

finding, identifying + conveying your brand values

My passion is to help my clients embody their brand values, discover their company's culture, and remain relevant in the social space. This mindfulness in their strategy will help propel a strong brand toward continuous progress.

A bit more about me

  • Asana master

    Everything starts with an idea. Perhaps you aspire to start a business or transform your hobby into something greater. Allow me to assist you in creating an Asana Project Template that is perfectly tailored to you and your team, ensuring optimal functionality and efficiency.

  • PROFESSIONAL PHOTOGRAPHER

    I was the CEO of Belly Glow Photography located in San Diego, CA. A six-figure Newborn + Maternity portrait studio. When you work with me you not only have a professional strategist, you are working with a profession content creator! It’s truly the very best of both worlds!

  • INFLUENER MANAGEMENT

    During my tenure at Geometrical Inc., I acquired the skills of an influencer manager. Mastering the art of identifying, engaging, and nurturing talented content creators to amplify our brand's reach and impact in the digital sphere. Through strategic collaborations and personalized communication, I built a robust network of influencers, resulting in significant brand growth and meaningful audience engagement.

  • SECRET BLOG WRITER

    Fuelled by my passion for branding, I discovered a profound joy in connecting people through impactful storytelling and visual identity. By harnessing the power of branding, I not only bridged gaps between individuals but also created lasting impressions that resonated deeply, leaving an indelible mark on their lives.

INTRODUCING: SOCIAL RIESLING

Be among the first to experience our groundbreaking social media services exclusively dedicated to serving the Wine Industry in the Willamette Valley and Pacific Northwest. Take advantage of our special introductory pricing during our pre-launch now through August 2023!

FOR MY WILLAMETTE VALLEY WINERIES

free tasting room social content

Join my “tasting room socials” list and enjoy 30 free user-generated professionally shot pieces of content for your social feed.

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My key ingredient when working with a winery client is apsirational identity