Instagram Stories “Take The Crown” - Instagram Study 2024, Metricool
Metricool recently released their 2024 Instagram report, revealing - drum roll please…. move over Reels - Instagram Stories take the crown for the most used format! As a beach loving coastal brand, this presents an exciting opportunity. Your Instagram Stories can be a powerful tool for engaging with your audience and showcasing the unique lifestyle your brand embodies. Here are seven tailored tips to help you connect with your coastal community. But first, let’s chat a bit about why Instagram Stories are so popular right now?
fomo, OR FEAR OF MISSINGOUT - AS THE 2024 STUDY WELL PUT IT
Through Stories you have the opportunity to build follower loyalty. Stories create a sense of daily connection and closeness that no other format on Instagram can. They allow you to “Keep it real” and remain “humanized” with spontaneous and minimally edited content. Stories also help you drive traffic to specific locations - whether it’s to collaborators, clients, customers, specific website links, affiliate links - Stores are a great traffic driving tool that get’s your audience from ONE location to ANOTHER quickly and effortlessly.
here are 7 tips to level up your instagram stories
1. Use “Add Yours” Stickers
Encourage your followers to share their own coastal experiences using the “Add Yours” sticker. This not only promotes user-generated content but also fosters a sense of community among ocean lovers.
2. Explore Coastal-Themed Templates
Utilize templates that reflect coastal themes—think beach vibes or ocean adventures. These fun prompts can help convey your brand's personality while inviting followers to engage and share their own stories.
3. Align with Your Brand Content Pillars
Focus on content that aligns with your brand pillars, such as Tidal Branding and Coastal Marketing Vibes. Share ocean-inspired tips, behind-the-scenes looks at your brand's journey, or customer testimonials that celebrate the coastal lifestyle.
4. Encourage Interaction with Quizzes
Encourage your followers to share their own coastal experiences using the “Add Yours” sticker. This not only promotes user-generated content but also fosters a sense of community among ocean lovers.
5. Highlight Time-Sensitive Offers
Utilize templates that reflect coastal themes—think beach vibes or ocean adventures. These fun prompts can help convey your brand's personality while inviting followers to engage and share their own stories.
"The quality of content is now more important than follower quantity. Smaller creators have a better chance to break through, thanks to algorithm changes that equalize content visibility across accounts of all sizes"
- Metricool 2024 instagram study
6. Showcase Community Stories
Repost user-generated content from your community that features your products or captures coastal moments. Highlighting your customers’ experiences not only builds trust but also showcases the impact your brand has on their coastal adventures.
7. Embrace Authenticity
Share raw, unpolished glimpses of your brand and the coastal lifestyle. Whether it’s a day at the beach or a candid moment in the office, authenticity resonates with your audience and strengthens their connection to your brand.
Final Thoughts
Instagram Stories are essential for nurturing relationships with your audience and embodying the coastal lifestyle your brand represents. By focusing on authenticity, engagement, and community, you can create compelling Stories that resonate with your followers and deepen their loyalty to your brand.
For more tips and inspiration on maximizing your Instagram Stories for a coastal audience, check out our favorite Strategy tool Metricool tailored to your niche. Enjoy
x
Tanya Lyn
